New York, NY – May 16, 2017 – EnergIce®, an innovator in the sports hydration, energy, and recovery category and maker of premium isotonic ice bars, today announced a partnership with NBA Hall of Famer, Shaquille O’Neal, as a strategic advisor, brand stakeholder, and global ambassador. This partnership coincides with the expansion of EnergIce’s long-time manufacturing relationship with The Jel Sert Company, the world’s #1 freezer bar manufacturer, which will now include marketing, sales, and global distribution of EnergIce products through Jel Sert’s key retail accounts, including prominent big box, convenience, grocery, drug, dollar, and specialty stores worldwide.

As EnergIce’s new strategic advisor, O’Neal will play an integral role in expanding the reach of the brand’s hydration products through unique partnerships, marketing, and distribution channels.

“I partnered with EnergIce because they are a leading innovator in sports, food, and beverages. Their premium ice bars have become a personal favorite and my go-to bar before and after a workout,” said the four-time champion. “I am thrilled to partner with EnergIce and Jel Sert to expand their presence worldwide and share EnergIce’s superior products with my fans.”

“We are excited to have a powerhouse team in place to launch our products into market,” said Glenn Firestone, CEO of EnergIce. “With our combined product expertise, retail prowess, and global reach we have set the stage for a successful debut to sports teams and health conscious individuals of all ages.”

EnergIce, the first of its kind vitamin-enriched premium isotonic ice bar, is revolutionizing the sports hydration, energy, and recovery category. EnergIce’s products contain the world’s most hydrating ingredients including electrolytes, essential B-Vitamins, including B3, B5, B6, and B12 and potassium to produce virtually instantaneous absorption, earning EnergIce the coveted NSF’s Certified for Sport® Certification.

“We look forward to working with EnergIce and Shaq on such a unique product at retail,” said Ken Wegner, President of The Jel Sert Company. “As the largest manufacturer and marketer of freezer bars in the US, we are eager to introduce EnergIce to our top retail accounts and give athletes and health conscious individuals a tasty treat with Electrolytes & B-Vitamins!”

The Jel Sert Company has been at the forefront of innovation in the food and beverage industry since 1926. Jel Sert owns and markets iconic American brands including Pop Ice, Fla-Vor-Ice, Otter Pops, Wyler’s Italian Ice, Flavor Aid, Royal, My*T*Fine, Mondo, and Wyler’s Light.

About EnergIce®

EnergIce is quickly reinventing hydration, energy and recovery with one of the first-ever “No Caffeine,  No Stimulants, Gluten Free, NSF Certified for Sport” hydration products for athletes, active and health conscious individuals of all levels and ages. EnergIce premium ice bars contain electrolytes, essential B-Vitamins, including B3, B5, B6 and B12 and potassium in a core cooling isotonic formulation that produces virtually instantaneous absorption. Studies have shown that B vitamins are a key ingredient for rehydration, and energy, and play a critical role in metabolism.

EnergIce has quickly become a product of choice among many elite athletes and teams. Crystal Dunn of the U.S. Women’s National Team and National Women’s Soccer League MVP and Portland Trailblazer Noah Vonleh, are among Team EnergIce ambassadors present and past. EnergIce is a partner of United States Military Academy at West Point and is providing its product to a multitude of top professional, collegiate, high school and club teams, and programs in a variety of sports.

The carefully formulated ice bars are currently available in four flavors, Blue Raspberry, Fruit Punch, Lemon Lime and Pink Lemonade and can be purchased online at Amazon. For more information, visit

About The Jel Sert Company

The Jel Sert Company is a family-owned business that’s been at the forefront of innovation in the food and beverage industry since 1926. For over ninety years, generations of families have enjoyed Jel Sert’s products, which include dessert mixes, drink mixes, ready to drink beverages and freezer bars. Jel Sert’s products are exclusively made in West Chicago, Illinois, with over 1,000 employees sharing the company’s passion for creating high-quality, high-value products. For more information, visit

About Shaquille O’Neal

Shaquille O’Neal is a four-time NBA Champion and three-time NBA Finals MVP. The recently retired, 15-time NBA All-Star was named as both the highest ranked athlete in the NBA and the most influential in sports in 2011. With a PhD in Leadership and Education, this iconic marketing and social media marvel was ranked among the “100 Most Creative People in Business” by Fast Company Magazine with an online presence that has grown to become the second most followed U.S. athlete on Twitter. As a celebrity, athlete, businessman and comedian, Shaquille O’Neal has an enormous and devoted global fan base across a variety of demographics. For more information visit Shaquille O’Neal’s Website, Facebook, Twitter and Instagram.

About Authentic Brands Group, LLC 

 Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, and co-owner of Shaq, Inc. Headquartered in New York City, ABG manages, elevates and builds the long-term value of more than 25 fashion, sports, celebrity and entertainment brands by partnering with best-in-class manufacturers, wholesalers and retailers. ABG’s brands span a global retail footprint of more than 2,099 doors across luxury, specialty, outlets, department stores, shop-in-shops, ecommerce, mid-tier and mass channels. ABG’s global portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Thalia®, Michael Jackson® (managed brand), Aéropostale®, Juicy Couture®, Jones New York®, Judith Leiber®, Frederick’s of Hollywood®, Frye®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, Hind®.

Press Contacts:

Glenn Firestone
CEO & President IPC Beverage Group
[email protected]

Jel Sert
Jennie Peters
[email protected]

Shaquille O’Neal / ABG
Haley Steinberg
[email protected]