The Mind Behind Energice
Jude Massillon | CEO
To understand the passion and drive behind Energice, you have to understand the background of our CEO. Ex-collegiate and professional athlete is just the beginning of Jude Massillon’s astounding, ongoing career. Today, Jude has over 20 years of coaching experience training the world’s top athletes. Some accomplishments include 17 years as a professional Track and Field coach with 38 National Champions from 16 countries as well as the training and conditioning program for 43 first-round draft choices in the NFL.
Training the body is one thing Jude has arguably mastered. Fueling the body? That’s where Energice begins.
So it Begins
When the question transforms from how to create the best athlete training program to how to best fuel athletes, Energice is born. Research, partnerships, and trial runs were underway by 2014. By 2015, the product we know and love today as Energice started hitting the shelves. Ever since then, our team hasn’t stopped evolving and finding ways to make our product even better.
“I watched athletes on the field, on the court, you name it – spanning from the youngest of athletes to Olympic trainees – pick up a sports drink and only finish a quarter of it. They’re pushing their bodies, burning energy, and not refueling it. I want to transform sports nutrition and make getting electrolytes and vitamins easier, maybe even more rewarding.”
Jude Massillon, CEO
Energice electrolyte popsicles are geared towards becoming one of the best sports nutrition supplements. With just one, 2-ounce ice pop, customers gain 13 ounces of fluid replacement. In other words, one Energice popsicle offers the same benefits as 65% of your standard size sports drink.
The best part? Energice vitamin popsicles contain zero caffeine, stimulants, artificial coloring, and gluten.